The INKEY List Alpha Hydroxy Serum contains Alpha Hydroxy Acid, also known as AHA. This type of acid is found naturally in different foods and plants, it gently exfoliates to leave skin soft and smooth. AHAs exfoliate the skin by working to unglue dead skin on the surface that can make the skin appear dull, pores lager and give the appearance of an uneven skin tone. Using AHAs increases cell turnover and skin sheds naturally, to reveal a brighter and more even skin tone. Alpha Hydroxy Acid acts to: – Target rough skin – Increase cell renewal – Reduce the appearance of brown spots – Smooth skin texture INKEY Info: – 10% Fruit acid for gentle exfoliation and effective results without irritation. – 1% Low molecular Hyaluronic Acid to hydrate from beneath the skin surface. – Suitable for all skin types. AHAs aren’t just for your face! You can use AHA products on other blemish-prone areas, including your back and chest. Acids aren’t scary, they’re a gentle and effective way to exfoliate the skin, but as with everything you just need to ensure you’re choosing the one that’s right for you and not overdoing it. Here’s a few tips from THE INKEY LIST. Using AHAs like Alpha Hydroxy Acid can help boost the effect of other products used after. Due to its exfoliating properties and ability to increase skin renewal, it can aid deeper penetration of the serums you apply afterwards. If you’re new to AHAs, we advise starting with every other night to begin with. How quickly the skin renews itself is dependent on age, and whilst you may see some instant effects from the product, you should see the full effect within 30 days of beginning use. AHAs can be combined with most other products, however there are a few to be careful with to ensure you don’t sensitise the skin. When combining with a Vitamin C serum Both are amazing ingredients that can help with healthy looking skin, however it would be best to use Vitamin C in the AM and Alpha Hydroxy in the PM. The acidic PH of both could lead to increased sensitivity and irritation if used together. Vitamin C works best in the AM due to its antioxidant properties. Always wear sunscreen when using Alpha Hydroxy Due to exfoliating properties of AHA, and the fact it increases skin renewal, this means that the top layer of skin is newer and therefore potentially more sensitive to sunlight, so we would always recommend using in PM and wearing sunscreen during the day whilst using this product and for 7 days after. Using with a retinol If you are also using Retinol in your evening routine and want to add an acid we suggest using acids weekly or if you want to use your acid more regularly alternating with Retinol. If you do wish to use both on the same day, due to PH levels we would recommend waiting around 20 minutes before applying your Retinol and be careful of overuse as both increase skin renewal and may cause sensitivity. Using with other AHAs We would recommend only using one AHA at a time (This includes Glycolic, Alpha Hydroxy and Lactic acids) Whilst they can have slightly different benefits you can have too much of a good thing and over exfoliation can lead to increased sensitivity.